The Reel
It was Josh's idea, technically, though Sam would spend a fair amount of the following week wishing she'd let it stay his idea and nobody else's.
"You should post something," he'd said, toweling off after a particularly good Saturday session, the kind where the whole room had locked into the beat together in a way that felt, briefly, like something worth sharing beyond the four walls of the studio. "You've got the marketing brain. I've seen your Instagram, it's all, like, professionally lit brunches. This is better than the brunches."
Sam had laughed it off in the car park and then, later that night, done it anyway — a thirty-second clip Josh had filmed on his phone mid-class, Sam a beat behind the rest of the room but visibly, unmistakably happy, cut together with a caption she'd rewritten four times before landing on something that felt honest rather than performative: 38, new to this, still counting under my breath half the time, and the best hour of my week. Taught by @amritdeol, Pungra-certified. She'd asked Amrit first, and gotten an easy yes, and had gone to bed feeling, for the first time in a long while, proud of something she'd made that had nothing to do with a MedGen quarterly deck.
The first wave of comments were exactly what she'd hoped for. Rachel, predictably: okay this is actually beautiful, revoking 30% of the eyebrow. A cousin she hadn't spoken to in years. A stranger who said the clip had made her look up classes in her own city.
The second wave arrived around 11 p.m., the way these things always seem to, once enough strangers had found it through whatever unknowable current pulled videos to people who'd never asked for them.
this is why everything gets watered down, find your own culture to appropriate.
lol another white lady discovers bhangra, groundbreaking.
at least she's not doing the tiktok version i guess. still weird though.
One more sat underneath those three, longer, calmer, worse in its way for being reasonable-sounding rather than snide — from an account with a blue checkmark and a follower count in the low hundreds of thousands, a man who introduced himself in his bio as a bhangra historian and traditional dhol player. Respectfully, fitness classes like this misunderstand what bhangra actually is. It's a folk art form with deep roots, not a gym workout. Well-meaning people keep trying to turn our culture into cardio and it flattens something that was never meant to be optimized. Forty-one replies underneath it, most of them agreeing, a few tagging Sam's account directly so she'd be sure to see it.
There were more kind comments than unkind ones — she made herself count, at one point, at 11:40, sitting up in bed with the blue light doing nothing good for her ability to fall asleep afterward. Eleven kind. Five not. The math didn't matter. The five sat in her chest like stones dropped one at a time, each one landing exactly on the fear she hadn't said out loud to anyone since her first Saturday in that car park, the fear of being, however unintentionally, the guy on TikTok Amrit had described — the one who'd loaded the wrong operating system without knowing there'd ever been a memo to miss.
She noticed, somewhere around midnight, that every one of the anonymous unkind comments was built the same way — total, absolute, no room in the sentence for a middle case. Another white lady discovers bhangra. Not this specific white lady, doing this specific thing, with this specific amount of care — just the category, applied wholesale, no exceptions permitted. She recognized the shape of it distantly, the same all-or-nothing construction she spent her working life flagging in other people's marketing copy — the absolute claim that collapses a whole spectrum of cases into one verdict. The historian's comment was different, she noticed — no name-calling in it anywhere, nothing she could point to and call unfair on its face, which was somehow what made it stick the hardest. Naming any of it didn't make the comments hurt less. It didn't even tell her which side of the verdict she actually belonged on. But some small, professional part of her filed the observation anyway: most of the comments were doing exactly what her own 11:40 p.m. spiral was doing right back at them, just aimed in the opposite direction — either I'm a fraud doing real harm, or I'm completely fine and they're all wrong — with no space, in either version, for the messier, more accurate answer sitting somewhere in between.
She didn't delete the post. She also didn't sleep much, and spent most of Sunday re-reading the comments in the gaps between things, looking for the exact sentence that would tell her definitively whether she was allowed to be doing this at all, and finding, as always happens with that kind of search, no such sentence, only more room to spiral.
Somewhere in that Sunday spiral, without quite meaning to, she found herself back on the same performance accounts she'd stumbled across months ago — the six women in Toronto, the sequined stage numbers, footage shot and cut and colour-graded by people who clearly did this for a living. Her own clip, next to those, looked exactly like what it was: a phone propped on a gym bag, thirty unglamorous seconds of a beginner a beat behind the room. She caught herself feeling something close to shame about that too, a second, quieter spiral layered underneath the first — not just am I allowed to be here but why doesn't it even look as good as theirs — and only much later, lying awake, did she notice how strange it was that a video's job had somehow become to look impressive rather than to be honest about what an hour of real exercise actually looks like on an ordinary body.
And then, close to two in the morning, the marketing part of her brain — the part that spent forty hours a week thinking about audiences and context and framing, the part she'd been actively trying to shut off all weekend — did something almost against her will. It ran the whole comment section through the same question she'd ask about any campaign brief: what's actually driving the reaction here, the content or the container? She thought about a woman dancing alone in Piccadilly Circus once, a clip she'd seen months ago, delighted with herself, tourists glancing over with exactly the half-smile she now recognized in her own comments. She thought about a stage performer rolling across the floor mid-routine, in costume, under lights, to genuine applause — objectively a stranger movement than anything in her own thirty seconds, and yet nobody in that audience filed it as odd.
Strip away the tripod and the stage lighting, she thought, and hand the whole thing to something that's never seen either one before — no history of what a phone is for, no history of what a stage is for — and would it see any difference at all between any of us? A body, moving, delighted with itself, in front of other people. Only the props changed. The stage came with a permission slip built into the architecture. My gym bag didn't. It wasn't a complete answer to the comments, and it didn't make the four unkind ones sting any less at two in the morning. But it was the first thought all weekend that had actually held still under examination instead of dissolving the moment she poked at it, and she fell asleep, finally, somewhere on the other side of it.
By Sunday night she'd drafted a message to Amrit three separate times — should I take it down, did I do something wrong, am I embarrassing you — and deleted all three, because it was almost midnight and because some small, stubborn part of her suspected that if she sent it, whatever answer came back would matter more than she currently had the nerve to hear.
She sent it anyway, just before midnight, four words, the only version that felt honest enough to actually send.
Can we talk Saturday?
Of course, Amrit wrote back within a minute, as if she'd been half expecting it. Come early. Bring the comments.